Xza Louise Higgins
Xza Louise Higgins is the epitome of a 21st century entrepreneur. She is a businesswoman, marketeer, feminist, philanthropist, and multi-tasking mother of two. Xza has channeled her expertise, experience, and passion for bringing people together into establishing herself as a leader in the field of natural parenting. The story of Xza begins in Chicago. She founded Atomic Jaguar, a female-oriented branding and marketing firm. Incorporating her personal value of female empowerment, she exclusively served female-owned businesses in the Chicago area, playing an important role in their launches. Xza’s professional and personal paths convened when she became a mother of two. She created MommyCon when, never satisfied with the status quo, she saw a demand for her philosophy of natural parenting. Within four years, MommyCon has grown to serve more than 100,000 parents from nearly every state across the country.